Cisco Systems Inc. is the largest computer network company in the world today. In 2012 they generated over $45 billion in revenue and profits exceeding $8 billion. This placed Cisco as the 60th largest corporation in the world according to Forbes.
A company of this size requires a strong social media presence to connect with customers that are spread throughout the globe. Cisco capitalizes on social media and has a robust presence on Twitter, Facebook, and YouTube. Additionally, a vast following generates a large amount of user generated content that adds significant value. As an example, one can learn how to program a Cisco firewall by viewing one of countless videos posted on YouTube.
Cisco specializes in core network functionality from firewalls and routers, to switches and wireless access points. However, they have greatly diversified their product offerings over the past decade and have a strong presence in telecommunications, collaboration, and mobility. As a result of this diversity, Cisco has over 30 unique twitter accounts that are specifically tailored to these individual technologies and their worldwide audience.
More than 400,00 users of Facebook “like” Cisco and they have several million “friends” that follow the company. This provides yet another venue for Cisco to connect to their global audience. The CEO, John Chambers, often shares leadership insights on this page and offers a rare glimpse inside the mind of a Fortune 100 CEO.
In general, Cisco does a marvelous job of cultivating their social media presence to deliver tremendous yields to a diverse population. One improvement that is necessary is to simplify access to software downloads on their main webpage. It is a cumbersome process to register an account and navigate to the proper software version.
There is no doubt that Cisco will continue to leverage social media to the fullest and maintain their position as the global leader in networking technologies.
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